Sales Officer (IVD)

We are seeking an experienced and results-oriented Sales Officer to drive sales and business development of laboratory diagnostic products and solutions. The ideal candidate will have strong knowledge of the medical laboratory market, diagnostic analyzers, reagents, consumables, hospitals, diagnostic laboratories, and institutional procurement processes.

The selected candidate will be responsible for achieving sales targets, acquiring new customers, managing existing accounts, and expanding the company's presence in the IVD market.

Key Responsibilities

• Achieve monthly, quarterly, and annual sales targets for IVD products.

• Identify new business opportunities and acquire customers from hospitals, diagnostic laboratories, clinics, and medical colleges.

• Promote and sell diagnostic analyzers, reagents, consumables, and other laboratory products.

• Maintain relationships with existing customers and develop new institutional accounts.

• Conduct product presentations, demonstrations, and regular customer visits.

• Prepare quotations, negotiate prices, and follow up on sales opportunities.

• Identify and coordinate government and private institutional tenders.

• Develop and manage dealer, distributor, and channel partner relationships.

• Monitor market trends, competitor activities, pricing, and customer requirements.

• Prepare sales reports, forecasts, and territory-wise business plans.

• Ensure timely collection of outstanding payments and encourage repeat business.

• Coordinate with technical, logistics, and accounts teams to ensure customer satisfaction.