Plan and manage paid advertising campaigns across Meta, Google, YouTube, and other relevant platforms.

Set up campaign targeting, budgets, audiences, creatives, and bidding strategies.

Monitor and optimize campaign performance to improve leads, conversions, and ROI.

Conduct audience, keyword, competitor, and market research.

Collaborate with content and creative teams to develop effective ad copies and campaign assets.

Conduct A/B testing of creatives, messaging, audiences, and landing pages.

Track and analyze CPC, CPM, CTR, CPL, CPA, conversion rates, and ROAS.

Monitor advertising budgets and ensure efficient spending.

Set up and monitor conversion tracking, pixels, events, and analytics.

Prepare regular campaign performance reports and recommend improvements.

Coordinate with sales and admissions teams to improve lead quality and conversion.

Support SEO, social media, email marketing, and other lead-generation activities as required.

Qualification

Bachelor

Skills

Meta Ads & Google Ads

Performance Marketing

Campaign Analytics & Reporting

Lead Generation & Conversion Optimization

A/B Testing & Audience Targeting

Google Analytics & Excel

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