Develop and execute digital marketing strategies across Facebook, Instagram, TikTok, YouTube, and other relevant platforms.

Plan and manage social media calendars, promotional campaigns, reels, stories, posts, and educational content.

Create engaging content highlighting universities, courses, scholarships, intakes, admission opportunities, and study destinations.

Coordinate with counsellors and management to identify promotional priorities and upcoming campaign opportunities.

Set up and manage paid advertising campaigns through Meta Ads Manager and Google Ads to generate qualified student inquiries.

Monitor campaign performance, lead quality, cost per lead, engagement, reach, and conversion rates.

Coordinate with the counselling team to track inquiries, follow-ups, and lead conversion performance.

Research competitors, education trends, audience behavior, and emerging social media trends.

Ensure marketing content is accurate, professional, and compliant with advertising policies and applicable regulations.

Promote webinars, university representative visits, education fairs, events, and student success stories.

Prepare regular marketing reports and recommend data-driven improvements.

Maintain consistent branding and communication across all digital platforms.

Qualification

Bachelor

Skills

Social Media Management

Digital Content Creation & Copywriting

Meta Ads & Google Ads

Lead Generation & Campaign Optimization

Marketing Analytics & Reporting

Education Marketing & Brand Management

View the original posting and apply on NecoJobs.