Business Head – Battery & Lubricant Business

Business Strategy & Financial Performance Develop and execute annual business plans, sales forecasts, budgets, and growth strategies for battery and lubricant product segments.

Take overall responsibility for achieving revenue, sales volume, gross profit, and operating profitability targets.

Identify new business opportunities, emerging market trends, and potential product categories.

Monitor business performance against approved budgets and implement corrective measures.

Prepare and present monthly, quarterly, and annual business performance reports to management.

Sales & Market Development Lead nationwide sales operations and ensure achievement of sales and revenue targets.

Expand market presence by developing new territories, dealers, distributors, retailers, workshops, and fleet accounts.

Strengthen existing customer relationships and improve customer retention.

Develop and implement territory-wise sales strategies and market coverage plans.

Drive sales of automotive batteries, engine oils, lubricants, and related products.

Monitor competitor activities, pricing strategies, market share, and customer preferences.

Distribution & Channel Management Develop and maintain a strong, profitable, and efficient distribution network.

Evaluate dealer and distributor performance and implement improvement strategies.

Establish channel margins, commercial terms, credit limits, and sales schemes within approved authority.

Ensure adequate product availability and effective distribution across assigned territories.

Build strategic relationships with automotive workshops, service centers, transport companies, fleet operators, and institutional customers.

Marketing & Brand Development Develop and execute marketing strategies, promotional campaigns, and trade activation plans.

Coordinate dealer meets, product launches, customer engagement activities, and promotional programs.

Strengthen brand visibility, market positioning, and product awareness.

Monitor promotional expenditure and evaluate marketing return on investment.

Ensure product information, technical specifications, and marketing communications are accurate and approved.

Financial & Working Capital Management Ensure timely collection of receivables and maintain effective customer credit management.

Monitor overdue accounts, credit exposure, and potential bad-debt risks.

Coordinate with Finance on budgets, pricing, margins, collections, and profitability analysis.

Optimize inventory levels and minimize slow-moving, obsolete, damaged, or expired stock.

Monitor product-wise and customer-wise profitability and recommend improvement measures.

Team Leadership & Performance Management Lead, motivate, and develop sales, marketing, and business operations teams.

Establish clear sales targets, territory responsibilities, and individual performance KPIs.

Conduct regular performance reviews, field visits, and sales pipeline assessments.

Identify training requirements and develop succession plans for key positions.

Promote accountability, productivity, discipline, and effective teamwork.

Operations, Governance & Compliance Coordinate with Procurement, Supply Chain, Finance, HR, and other relevant departments.

Ensure effective sales forecasting, replenishment planning, and product availability.

Oversee product quality complaints, warranty claims, returns, and customer service issues.

Ensure compliance with company policies, financial authorities, applicable laws, and contractual obligations.

Maintain accurate sales, inventory, collection, market intelligence, and management reports.

Perform other business-related responsibilities assigned by management.

Qualification

Master

Skills

Business Strategy & Development

Sales & Distribution Management

Dealer & Channel Management

Financial Planning & Profitability

Team Leadership & Performance Management

Market Expansion & Negotiation

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