Head of Marketing

Marketing Strategy & Planning Develop and execute the company's overall marketing strategy in alignment with business objectives.

Translate business goals into actionable marketing plans and initiatives.

Prepare annual, quarterly, and monthly marketing plans.

Establish marketing KPIs, performance targets, and budgets.

Allocate resources across performance marketing, brand campaigns, creative, and content.

Identify growth opportunities through market research, customer insights, and business data.

Monitor marketing performance and implement improvements where necessary.

Team Leadership & Management Lead and oversee the overall marketing department.

Define objectives, KPIs, and responsibilities for functional heads and team members.

Manage, mentor, and develop marketing leaders and specialists.

Build an effective marketing team structure based on business requirements.

Review team performance and provide strategic direction.

Manage relationships with external agencies, creators, vendors, and marketing partners.

Business & Commercial Alignment Collaborate with E-commerce, Sales, Procurement, Commercial, Finance, Product, and Operations teams.

Align marketing priorities with product availability, customer demand, and business targets.

Support new product launches, brand launches, and promotional activities.

Ensure marketing investments contribute to measurable business results.

Identify opportunities to improve customer acquisition, engagement, and retention.

Performance & Analytics Monitor and evaluate marketing performance across all channels.

Track key metrics, including revenue, customer acquisition, conversion rates, retention, ROAS, CAC, and campaign performance.

Establish regular marketing reporting and performance review processes.

Analyze marketing data to guide strategic and budgetary decisions.

Evaluate campaign effectiveness and overall marketing ROI.

Ensure marketing activities deliver measurable business value.

Qualification

Bachelor

Skills

Strategic Marketing & Planning

Team Leadership & Management

Performance & Digital Marketing

Marketing Budget & ROI Management

Brand & Campaign Management

Marketing Analytics & Business Strategy

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