Digital Marketing Officer

Hima Aus is looking for a creative and result-oriented Digital Marketing Officer to manage and strengthen its online presence through engaging content, digital advertising, and performance-driven marketing campaigns. The ideal candidate should have hands-on experience in graphic design, video editing, social media management, and paid advertising, with the ability to generate quality leads and improve overall marketing performance.

Key Responsibilities

• Design creative and visually appealing social media posts, advertisements, banners, and promotional materials.

• Plan, manage, and execute paid advertising campaigns across Facebook and Instagram.

• Create, edit, and produce engaging promotional videos, reels, and other digital content.

• Use video editing techniques, including transitions, effects, animations, and motion graphics, to create engaging content.

• Manage company social media pages and ensure consistent content creation and publishing.

• Generate, monitor, and manage marketing leads through digital platforms.

• Track and analyze campaign performance, including reach, engagement, conversions, and cost per lead.

• Prepare regular marketing performance reports and recommend improvements.

• Develop creative digital marketing strategies to increase brand awareness, audience engagement, and student inquiries.

• Coordinate with the counselling and sales teams to align marketing campaigns with business objectives.

Requirements

• Practical knowledge of graphic design tools such as Canva, Adobe Photoshop, or similar software.

• Proficiency in video editing tools such as CapCut, Adobe Premiere Pro, or similar applications.

• Hands-on experience with Facebook Ads Manager and Instagram advertising.

• Understanding of social media management, content planning, and digital marketing strategies.

• Ability to monitor advertising performance, analyze campaign results, and calculate cost per lead.

• Strong creative thinking, visual storytelling, and content development skills.

• Good communication, time management, and problem-solving abilities.

• Ability to work independently and meet deadlines.