Senior Digital Marketing Manager

Job Description

EasyPRwire is a global press release distribution and digital PR platform helping businesses, startups, agencies, and brands increase their online visibility, build authority, and strengthen their digital presence.

We serve clients across the USA, UK, Canada, Australia, and other international markets.

We are looking for an experienced, analytical, and results-driven Senior Digital Marketing Manager with strong expertise in On-Page SEO, Technical SEO, and Off-Page SEO to lead our organic growth strategy, improve search engine rankings, and drive qualified organic traffic and leads.

Key Responsibilities:

On-Page SEO & Content Optimization:

• Develop and execute comprehensive on-page SEO strategies.
• Conduct keyword research, competitor analysis, and search intent mapping.
• Optimize landing pages, service pages, blogs, and website content.
• Improve meta titles, descriptions, headings, internal linking, and URL structures.
• Develop SEO-focused content strategies and topic clusters.
• Identify content gaps and opportunities to increase organic traffic.
• Optimize existing content for higher rankings, engagement, and conversions.
• Implement SEO best practices for AI search visibility, GEO, and AEO.

Technical SEO:

• Conduct comprehensive technical SEO audits and implement improvements.
• Identify and resolve crawling, indexing, rendering, and website architecture issues.
• Optimize Core Web Vitals, page speed, and mobile performance.
• Manage XML sitemaps, robots.txt, canonical tags, redirects, and structured data.
• Monitor website health through Google Search Console and technical SEO tools.
• Work closely with developers to resolve technical SEO issues.
• Identify and fix duplicate content, broken links, and indexing problems.
• Ensure the website follows Google’s latest technical SEO guidelines.

Off-Page SEO & Link Building:

• Develop and execute white-hat link-building strategies.
• Identify high-authority, niche-relevant backlink opportunities.
• Manage guest posting, editorial outreach, digital PR, and link acquisition campaigns.
• Conduct backlink audits and competitor backlink analysis.
• Build relationships with relevant publishers, bloggers, and industry websites.
• Monitor backlink quality, referring domains, and organic authority growth.
• Execute digital PR campaigns to acquire relevant editorial backlinks.
• Avoid spammy link-building practices and low-quality link networks.

Digital Marketing & Organic Growth:

• Own and execute EasyPRwire’s overall organic growth strategy.
• Increase qualified organic traffic from the USA, UK, Canada, and Australia.
• Develop strategies to generate inbound leads and improve website conversions.
• Optimize service and pricing pages for better conversion rates.
• Collaborate with content, development, and sales teams.
• Identify new market opportunities through competitor and industry research.
• Improve brand visibility across Google Search and AI-powered search platforms.

Analytics, Reporting & Team Management:

• Monitor organic traffic, keyword rankings, conversions, and lead generation.
• Set monthly and quarterly SEO KPIs.
• Prepare weekly and monthly performance reports.
• Use Google Analytics 4, Google Search Console, Ahrefs, SEMrush, and Screaming Frog.
• Prioritize SEO initiatives based on business impact.
• Coordinate with content writers, developers, and outreach specialists.
• Manage SEO execution timelines and ensure measurable progress.

Job Specification

• Minimum of 3+ years of hands-on experience in SEO and digital marketing.
• Strong practical expertise in On-Page, Technical, and Off-Page SEO.
• Proven experience improving organic rankings and driving qualified website traffic.
• Advanced knowledge of Google Search Console, GA4, Ahrefs, SEMrush, and Screaming Frog.
• Strong understanding of technical SEO, Core Web Vitals, structured data, and website architecture.
• Experience managing link-building and digital PR campaigns.
• Strong knowledge of keyword research, content planning, and competitor analysis.
• Understanding of SEO for international markets, particularly the USA, UK, Canada, and Australia.
• Familiarity with AI search optimization, GEO, and AEO.
• Excellent analytical, communication, and project management skills.
• Ability to work independently and take ownership of SEO performance.

Preferred Qualifications:

• Experience working with SaaS, B2B, PR, media, or digital marketing companies.
• Experience managing SEO for international websites.
• Familiarity with WordPress, Next.js, or other modern CMS platforms.
• Basic understanding of HTML, CSS, JavaScript, and website performance.
• Experience leading SEO teams or managing freelancers.
• Proven case studies demonstrating organic traffic and lead growth.

Key Performance Indicators (KPIs):

Success in this role will be measured through:

• Growth in qualified organic website traffic.
• Improvement in rankings for high-intent commercial keywords.
• Increase in organic leads and conversions.
• Growth in quality referring domains and editorial backlinks.
• Improvements in technical SEO health and Core Web Vitals.
• Organic search visibility in target international markets.
• Consistent execution of monthly SEO strategies and deliverables.

What We Offer:

• Opportunity to lead SEO growth for an international digital PR company.
• Ownership of SEO strategy and execution.
• Exposure to global markets and international clients.
• Collaborative and growth-focused working environment.
• Competitive salary based on experience and expertise.
• Long-term career growth opportunities.
• SSF Benefits would be provided

Required Skills

• Marketing
• Digital Marketing
• Team Management
• Reporting
• Business Development
• On-Page SEO

About the Company

EasyPRWire is a professional press release distribution platform built for businesses that want real media exposure, clear outcomes, and full transparency. We help brands, startups, founders, and agencies publish news on trusted, high-authority media websites without long-term contracts or hidden conditions.

Our platform is designed for companies that value credibility, speed, and accountability. Every campaign is straightforward. You know where your press release will be published, how long it will take, and what results to expect.