Marketing Officer

Job Description

CIWEC Hospital Pvt. Ltd. is seeking a Marketing Officer to promote hospital services, develop business opportunities, build client relationships, and enhance brand visibility.

Key Responsibilities

• Develop and implement effective marketing strategies to promote hospital services, facilities, and healthcare packages.
• Establish, develop, and maintain strong relationships with corporate clients, insurance companies, travel agencies, educational institutions, and other relevant organizations.
• Identify and pursue new business opportunities to increase patient referrals, service utilization, and hospital revenue.
• Plan and execute promotional campaigns, corporate visits, networking activities, and other marketing initiatives.
• Promote the hospital's medical services, health screening packages, diagnostic facilities, and specialized healthcare services.
• Coordinate with internal departments to develop appropriate marketing plans and ensure effective promotion of hospital services.
• Strengthen the hospital's brand visibility through digital marketing, social media, and other communication channels.
• Monitor market trends, competitor activities, and customer feedback to identify opportunities for improvement.
• Prepare regular marketing reports, monitor performance against assigned targets, and recommend strategies to achieve business objectives.

Job Specification

• Bachelor's degree in a related field.
• Minimum of 3–5 years of relevant experience in marketing or business development. Experience in the healthcare sector will be an advantage.
• Excellent communication, presentation, negotiation, and interpersonal skills.
• Strong networking and relationship-building abilities.
• Knowledge of digital marketing, social media platforms, and promotional activities.
• Ability to identify business opportunities, develop marketing plans, and achieve measurable targets.
• Self-motivated, proactive, result-oriented, and capable of working independently as well as in a team.
• Experience working with education consultancies, corporate organizations, or international clients will be an added advantage.

Required Skills

• Marketing
• Digital Marketing
• Negotiation
• Presentation
• Networking Skills
• Relationship-Building Skills

About the Company

CIWEC Hospital is one of the most reputable destination travel medicine centers in the world. The hospital was established as a clinic in 1982 to meet the needs for a western standard clinic to treat foreign diplomats and aid workers in Nepal. During its 30 plus years of journey, it has expanded its services from a small clinic set up to a full service hospital providing both outpatient and inpatient care. In September 2014, CIWEC opened a fully-functional hospital in Pokhara to cater to the growing need of an International standard health care facility in the bustling tourist city. The goal is to provide compassionate medical care in the most efficient manner.

CIWEC Hospital Pvt. Ltd. is looking for a qualified professional to fill in the following position at CIWEC Hospital Pvt. Ltd., Pokhara: