Digital Marketing Specialist / Manager

Job Description

SmileWorks Solutions is seeking a skilled and results-driven Digital Marketing Specialist / Manager to lead and manage digital marketing operations for U.S.-based dental clinics, particularly in Boston, Massachusetts.

The candidate will be responsible for planning and executing marketing strategies, managing advertising campaigns, SEO, social media, website operations, CRM, lead generation, and supervising the Nepal-based marketing team.

Key Responsibilities

• Develop and execute digital marketing strategies and campaigns.
• Manage Google Ads, Facebook/Instagram Ads, advertising budgets, and performance.
• Oversee SEO, website optimization, and Google Business Profile.
• Manage social media, content planning, and digital branding.
• Oversee CRM, lead generation, patient follow-ups, and conversion tracking.
• Coordinate with U.S. clinic management and Nepal-based RCM teams.
• Monitor marketing KPIs, advertising ROI, and prepare performance reports.
• Lead and supervise the following team members:
  - Graphic Designer / Video Editor
  - Part-Time SEO Specialist
  - Website & Social Media Manager
  - Explore AI tools, marketing automation, and future dental technology solutions.

Job Specification

• Bachelor's degree in Marketing, Business, IT, or a related field.
• 2–5 years of relevant digital marketing experience.
• Practical knowledge of Google Ads, Meta Ads, SEO, and CRM.
• Experience in lead generation, campaign management, and analytics.
• Strong leadership, communication, and coordination skills.
• Ability to work with international clients and U.S.-based teams.
• Healthcare or dental marketing experience will be an advantage.

Key Expectations

The candidate will be responsible for managing the overall marketing function, building an effective team, increasing patient inquiries, improving online visibility, optimizing advertising performance, and delivering measurable business growth.

Required Skills

• Marketing
• Digital Marketing
• Social Media Marketing
• Leads Management
• SEO

About the Company

SmileWorks Solutions Pvt. Ltd. is a business process outsourcing (BPO), healthcare revenue cycle management (RCM), accounting, digital marketing, and IT-enabled services (ITES) company primarily focused on serving the United States market. We specialize in providing comprehensive business solutions to US-based dental clinics, medical practices, healthcare providers, and small to medium-sized businesses. Our services include medical and dental billing, insurance verification, claims processing, payment posting, denial management, accounts receivable follow-up, bookkeeping, accounting, payroll support, and financial reporting. We also provide customer support, call center operations, virtual assistance, appointment scheduling, lead generation, digital marketing, SEO, social media management, and business development services. In addition, we focus on software sales, licensing, implementation, and technology solutions, including healthcare management systems, dental and medical practice software, EHR/EMR, CRM, billing, accounting, and business automation tools for the US market. Through skilled professionals, innovative technology, cost-effective outsourcing, and a customer-oriented approach, SmileWorks Solutions aims to help businesses streamline operations, improve revenue, enhance productivity, and achieve sustainable growth.