Senior Marketing Officer

Job Summary

NEPA Works is seeking a versatile and results-driven Mid-Level Marketing Officer to support end-to-end marketing activities. The role involves creating compelling content, managing email and social media campaigns, supporting digital marketing initiatives, and coordinating with internal teams.

The ideal candidate is an all-round marketing professional who can manage multiple campaigns independently, maintain brand consistency, and contribute to demand generation efforts targeting US B2B audiences.

Key Responsibilities

• Write clear and persuasive content for websites, social media, advertisements, blogs, case studies, and sales materials.

• Plan, develop, and execute email marketing campaigns, including newsletters, nurture sequences, and promotional campaigns.

• Manage social media activities, including content calendars, scheduling, community engagement, and performance tracking.

• Collaborate with designers to develop and review social media and print creatives, ensuring effective alignment between content and visuals.

• Support demand generation and lead nurturing campaigns targeting US B2B audiences.

• Conduct market and competitor research to support campaign messaging and positioning.

• Monitor and analyze campaign performance, including open rates, click-through rates, engagement, and conversions, and recommend improvements.

• Maintain consistent brand voice and messaging across all marketing channels.

• Coordinate with sales and account teams to align marketing activities with client requirements and business objectives.

• Support additional marketing initiatives, including landing pages, webinars, and event promotions.

Job Specification

Education & Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

• 2–4 years of experience in content marketing, digital marketing, or a marketing generalist role.

• Experience working with US B2B audiences or a strong understanding of US business communication standards will be an advantage.

Required Skills & Competencies

• Excellent written English and strong copywriting skills, with a portfolio of relevant work.

• Hands-on experience with email marketing platforms such as Mailchimp, HubSpot, Odoo, or similar tools.

• Good knowledge of social media management and scheduling tools such as Buffer, Hootsuite, or Meta Business Suite.

• Basic understanding of SEO principles and content optimization.

• Familiarity with marketing analytics tools, including Google Analytics and email or social media dashboards.

• Strong organizational and time-management skills with the ability to manage multiple campaigns and deadlines independently.

• Strong communication and collaboration skills to work effectively with designers, sales teams, and management.

• Comfortable working with US time zone overlap for meetings and campaign coordination.

Nice to Have

• Experience with CRM tools such as HubSpot or Odoo and marketing automation workflows.

• Basic graphic design or Canva skills for creating quick marketing assets.

• Previous experience working in an agency or outsourced marketing environment serving international or US-based clients.