Marketing Executive

Supports the planning and execution of marketing and branding activities, strengthening the company’s brand visibility, communicating product value and creating engagement with customers and the market.

Key Responsibilities

• Support the planning and implementation of marketing campaigns, promotional activities and brand-building initiatives.
• Create, coordinate and publish relevant content across the company’s digital platforms and other marketing communication channels.
• Prepare and coordinate product-related content, presentations, promotional materials and other brand communication.
• Coordinate photo, video and other creative content requirements to present the company, its products and activities effectively.
• Engage with clients, channel partners and other stakeholders to support marketing activities and strengthen market relationships.
• Participate in market visits and promotional activities; gather customer feedback, market information and competitor insights.
• Coordinate with Sales and other relevant teams to align marketing activities with product priorities and business requirements.
• Support the planning and execution of exhibitions, events, product promotions and other marketing initiatives.
• Maintain a marketing activity and content calendar and ensure assigned activities are completed on time.
• Monitor marketing activity performance and maintain updates on digital engagement, campaign outcomes and market feedback.

Measures

• Timely execution of planned marketing activities and content calendar
• Quality, consistency and accuracy of marketing communication
• Digital platform reach, engagement and audience growth
• Effectiveness of promotional and field-based marketing activities
• Coordination and support provided to Sales and other relevant teams

Decision authority

• Coordinates assigned marketing activities with internal teams and external parties
• Coordinates content, promotional materials and campaign execution within approved plans and budgets
• Escalates customer, market or campaign-related issues to the reporting manager

Requirements

• Bachelor’s degree in marketing, Business Administration, Communications or a related field.
• Around 1–3 years of experience in marketing, digital marketing, branding or a related role; relevant skills and initiative will also be considered.
• Good communication and content-writing skills, with a basic understanding of digital marketing and social media platforms.
• Creative, proactive and comfortable engaging with clients, partners and external stakeholders; willing to travel locally as required.