Senior Digital Analyst (Senior Executive)

Job Summary

The Senior Digital Analyst will be responsible for leading digital marketing, content planning, campaign execution, performance marketing, and marketing analytics across all Pathao verticals. The role requires a strong blend of strategic thinking, creativity, analytical capability, and project management skills to drive brand visibility, user acquisition, engagement, and business growth.

Key Responsibilities –

• Lead the overall Digital Marketing and Content function across all Pathao verticals.

• Develop and execute monthly, quarterly, and annual marketing campaign plans.

• Prepare integrated marketing strategies to drive user acquisition, engagement, retention, and brand visibility.

• Own the end-to-end planning, execution, monitoring, and reporting of marketing campaigns.

• Develop and manage content calendars across all digital platforms.

• Generate content ideas, campaign concepts, and communication strategies for all business verticals.

• Oversee the creation and execution of social media content, blogs, videos, reels, OVCs, push notifications, emailers, and in-app communications.

• Ensure brand consistency and quality across all marketing communications.

• Coordinate with Design, Content, Operations, Product, Business Development, and other internal teams to deliver marketing projects. Manage and optimize digital advertising campaigns across Meta, Google, TikTok, LinkedIn, and other relevant platforms.

• Monitor campaign performance and implement optimization strategies to improve efficiency and ROI.

• Conduct audience analysis, segmentation, retargeting, and A/B testing to improve campaign effectiveness.

• Track and analyze key marketing metrics including Reach, Impressions, Engagement, CTR, CPC, CPA, Conversion Rate, and ROAS.

• Prepare weekly, monthly, quarterly, and annual marketing performance reports.

• Develop dashboards and provide actionable insights to support business decisions.

• Prepare and manage monthly and annual marketing budgets.

• Track budget utilization, media spend, and campaign costs to ensure efficient resource allocation.

• Support influencer marketing, partnership campaigns, PR initiatives, and brand collaborations. Conduct market research, competitor analysis, and consumer trend analysis.

• Identify new digital growth opportunities, content formats, and marketing channels.

• Liaise with agencies, media partners, influencers, and external vendors for campaign execution.

• Maintain marketing documentation, campaign records, and performance databases.

• Support the launch and promotion of new products, features, services, and business verticals.

• Ensure timely delivery of all assigned marketing projects while maintaining quality standards.

• Provide strategic recommendations to improve brand visibility, customer engagement, and overall marketing performance.

Required Qualifications & Skill

• Bachelor's Degree in Marketing, Business Administration, Management, Communications, Media Studies, or a related field.

• Master's Degree will be an added advantage.

• Minimum 2+ years of professional experience in Digital Marketing, Content Marketing, Marketing Analytics, Brand Marketing, or a related field.

• Experience in managing digital campaigns, content planning, and performance marketing is preferred.

• Prior experience in technology, e-commerce, logistics, ride-sharing, food delivery, or fast-paced industries will be an advantage.

What We Offer

• Good Salary Package

• Good working Environment

• Opportunity to Growth

Job Specification

• Education: BBA,BBS,BCA,BIT
• Experience: 2 - 3 Years
• Job Type: Full Time
• No. of Vacancies: 1
• Functional Area: Other
• Industry: Internet/Ecommerce
• Offered Salary: Competitive
• Apply Before: 2026-11-26

Key Skills

• Strong Communication
• Analytical Thinking
• Data Interpretation
• SEO Analytics
• Advertising
• Data Visualization
• Problem Solving