Content & Marketing Executive

Position Overview

The Content & Marketing Executive will be responsible for creating engaging content, managing the company's digital presence, and supporting marketing activities to promote its products and services. The role involves developing creative promotional materials, producing videos, managing social media platforms, and executing marketing campaigns to increase brand awareness, customer engagement, and lead generation.

Key Duties & Responsibilities

• Create engaging content for social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and YouTube.

• Plan, shoot, and edit promotional videos, reels, product demonstrations, and other marketing content.

• Design social media posts, promotional banners, graphics, and other marketing materials.

• Write engaging captions, product descriptions, promotional messages, and marketing copy.

• Manage the company's social media accounts, including content posting, scheduling, and audience engagement.

• Develop and maintain content calendars and coordinate regular marketing activities.

• Plan and support digital marketing campaigns, including Facebook and Instagram advertising.

• Promote company products and services through creative and effective marketing strategies.

• Support lead generation through social media, online campaigns, and other marketing channels.

• Coordinate with the sales team to develop product-specific promotional content and marketing materials.

• Capture product photographs, videos, customer testimonials, and other promotional materials when required.

• Conduct basic market research, competitor analysis, and monitor emerging marketing trends.

• Monitor social media engagement, campaign performance, and other marketing activities.

• Assist in preparing marketing presentations, product brochures, catalogues, and promotional materials.

• Support website content updates, product listings, and other online marketing activities.

• Maintain consistent branding and messaging across the company's marketing platforms.

• Maintain organized records of marketing content, creative materials, and promotional activities.

• Support promotional events, product launches, and other marketing initiatives as required.

• Perform additional content creation, marketing, or promotional duties assigned by the company from time to time.

Educational Qualification

• Bachelor's degree is preferred.

• Candidates with +2 or equivalent qualifications and a strong interest in content creation and marketing are also encouraged to apply.

Skills & Competencies

• Strong creativity, content creation, and copywriting skills.

• Basic photography, videography, and video editing skills.

• Familiarity with Canva, CapCut, Photoshop, and similar creative tools.

• Knowledge of social media, digital marketing, and emerging AI tools and techniques.

• Good communication, teamwork, organizational skills, and willingness to learn.

Working Conditions

• Primarily office-based with regular working hours.

• Occasional travel may be required for content creation, product shoots, client visits, or promotional activities.

• Occasional work from home may be allowed based on business requirements.