Field Marketing & Dealer Development Executive

Job Description

This is a field job, not a desk job. You will spend most of every working day in the market, meeting hardware shop owners, contractors, architects, plumbers, engineers and builders. Your goal is to find leads, sign up dealers and help those dealers move Lesso products.

You will be the face of Lesso in your territory. If you like meeting new people, enjoy a target, and would rather be on a bike than behind a screen, this role is for you.

What you'll do

Find leads

• Visit multiple prospects every day: hardware and sanitary shops, building material suppliers, contractors, plumbers, engineers, architects and construction sites.

• Map your territory: who sells UPVC products, which brands they stock, and where the active construction is.

• Follow up every lead by visit, phone or message until it closes or is clearly dead.

Build the dealer network

• Identify and approach shops and suppliers who can become Lesso dealers.

• Present the product range, pricing and dealer terms, and close the appointment.

• Help new dealers place their first order and set up their display.

Keep products moving

• Revisit existing dealers regularly to check stock, take repeat orders and solve problems.

• Create demand for dealers by promoting Lesso to architects, plumbers, contractors and project owners in their area.

• Run product demonstrations, plumber meets and local promotions.

Report from the field

• Log every visit, lead and order daily.

• Share what you hear in the market: competitor prices, schemes, complaints and opportunities.

• Coordinate with the office on deliveries and payment collection from your dealers.

Who you are

• A go-getter. You don't wait to be told who to visit next, and a "no" today is a reason to come back next week.

• Energetic and outgoing. You can walk into a shop cold, start a conversation and leave with a contact.

• Persuasive and honest. You sell by building trust, not by overpromising.

• Disciplined. Nobody watches you in the field. You plan your route, hit your visits and report truthfully.

• Hungry to grow. You want your earnings and your role to grow with your results.

Job Specification

Must have

• +2 or Bachelor's degree in any discipline (business or marketing preferred).

• Fluent spoken Nepali; basic English for reports and product material.

• A valid two-wheeler licence and your own motorbike or scooter.

• A smartphone, and comfort with WhatsApp, Viber, Google Maps and simple spreadsheets.

• Willingness to travel daily within the territory and occasionally outside it.

Good to have

• 0–2 years of field sales or marketing experience. Fresh graduates with the right attitude are welcome.

• Experience in building materials, hardware, sanitary ware, paints, cement or FMCG distribution.

• An existing network of hardware dealers, contractors or plumbers.

• A local language of the territory, such as Newari, Maithili or Bhojpuri.

How success is measured

You will be judged on results in the market. The targets below are suggested starting points to confirm before posting.

Measure Suggested target

Field visits : 8–10 per working day

Qualified leads : 20-30 per week

New dealers appointed : 5-8 per month

Reporting : Daily visit log submitted every evening

What we offer

• Fixed monthly salary: NPR 25,000–35,000, based on experience.

• Performance incentives for every dealer appointed and for sales achieved.

• Fuel and mobile allowance.

• Product and sales training on the Lesso range.

• A fast path to Area Sales Manager for top performers as the network expands.

Required Skills

• Marketing
• Communication
• Sales
• Reporting
• Record Management
• Relationship-Building Skills

About the Company

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