Marketing Officer

Job Summary

Satko International Group is seeking a creative and results-driven Marketing Officer to support the company's growth through effective social media campaigns, brand promotion, and lead nurturing activities.

The ideal candidate will have at least one year of hands-on marketing experience and a strong understanding of social media management, Facebook advertising, content creation, CRM, and marketing automation. This role requires a proactive individual who can contribute to improving brand visibility, audience engagement, and campaign performance.

Key Responsibilities

• Develop and execute social media content calendars aligned with the company's brand and product priorities.

• Create engaging and brand-consistent marketing creatives and campaign materials using Canva and other relevant tools.

• Plan, launch, monitor, and optimize Facebook advertising campaigns, including audience targeting, budgeting, and performance tracking.

• Manage daily social media activities, including content publishing, community engagement, and responding to comments and messages.

• Support brand promotion through events, campaigns, partnerships, and other marketing initiatives.

• Manage lead capture and follow-up activities through the CRM system, ensuring accurate records and timely communication.

• Assist with marketing automation activities, including email and messaging sequences, campaign workflows, and customer follow-ups.

• Monitor key marketing performance indicators, including reach, engagement, leads, and conversions.

• Prepare regular campaign and marketing performance reports for review and improvement.

Candidate Requirements

• Bachelor's degree in Marketing, Business, Management, or a related field.

• Minimum 1 year of experience in marketing, preferably in distribution, retail, e-commerce, or a similar fast-paced consumer-focused environment.

• Strong understanding of branding and marketing communication, with the ability to maintain consistent messaging and visual identity.

• Hands-on experience in managing Facebook and Instagram pages, including content scheduling, audience engagement, and campaign coordination.

• Experience in planning and managing Facebook advertising campaigns will be an added advantage.

• Proficiency in Canva or similar design tools for creating social media posts, banners, posters, and campaign materials.

• Working knowledge of CRM systems, including lead tracking, data management, and follow-up processes.

• Familiarity with marketing automation tools and workflows for scheduling content and managing customer communication.

• Ability to develop and implement basic social media strategies, including content planning, campaign objectives, posting schedules, and audience engagement.

• Strong communication, creativity, organizational, and analytical skills.

What We Offer

• A supportive and collaborative work environment with opportunities to learn and take ownership of marketing campaigns.

• Hands-on exposure to social media advertising, content creation, brand promotion, and lead nurturing activities.

• Opportunities for professional growth through performance-based feedback and training.

• Access to the necessary work tools and resources to support campaign creation and effective social media execution.

• An opportunity to contribute directly to the growth and brand development of Satko International Group.