Digital Marketing Expert
📋 Job Description
Job Description
The Digital Marketing Specialist will be responsible for planning, executing, and managing digital marketing strategies to enhance brand visibility, engagement, and sales performance. The role involves handling social media platforms, digital campaigns, influencer marketing, and website management while ensuring alignment with overall business goals.Key ResponsibilitiesDevelop and implement social media strategies across Facebook, Instagram, YouTube, and TikTok.
Plan and execute digital marketing campaigns, including content calendars, media planning, and budgeting.
Manage influencer (KOL) collaborations and coordinate with agencies and tech bloggers.
Oversee website updates, e-commerce platforms, landing pages, and digital assets.
Coordinate marketing activities with schools and colleges across Nepal.
Track campaign performance and prepare reports with insights and recommendations.
Monitor market trends, competitor activities, and customer behavior.
Ensure consistent brand messaging across all digital platforms.
Support product launches, promotional campaigns, and digital event coverage.
Collaborate with internal teams and external partners for smooth campaign execution.
Drive content strategy and enhance engagement through creative content initiatives.
Strengthen TikTok presence through innovative campaigns and collaborations.
Job Specification:
- Bachelor’s degree in marketing, Business, or a related field
- 2–3 years of experience in digital marketing, Search Engine Optimization, social media management, and influencer marketing
Skills & Knowledge
- Strong understanding of SEO and digital marketing tools
- Proficiency in managing social media platforms (Facebook, Instagram, YouTube, TikTok)
- Knowledge of e-commerce platforms and online campaign management
- Ability to analyze data, track performance, and optimize campaigns
- Familiarity with influencer marketing and content strategy
Personal Attributes
- Creative and innovative mindset
- Strong communication and coordination skills
- Proactive and self-motivated
- Ability to work in a fast-paced environment
- Good problem-solving and organizational skills