Job Description

Job Description

Our Client, Oometo Partner is seeking a results-driven and creative Digital Marketing Officer to manage paid advertising campaigns across Facebook (Meta) and Google platforms while supporting basic graphic design and video editing needs. The ideal candidate should be data-driven, detail-oriented, and capable of optimizing campaigns to achieve maximum RO

Key Responsibilities

Paid Advertising – Facebook & Instagram (Meta Ads)

Plan, create, launch, and manage advertising campaigns on Facebook and Instagram

Set campaign objectives such as Lead Generation, Traffic, Conversions, and Brand Awareness

Build and manage custom audiences, lookalike audiences, and retargeting campaigns

Develop compelling ad copies and coordinate creatives (images/videos)

Monitor campaign performance daily and optimize for improved ROI and ROAS

Manage advertising budgets effectively

Prepare weekly and monthly performance reports with actionable insights

Paid Advertising – Google Ads (Search, Display & YouTube)

Set up and manage Google Search, Display, Shopping, and YouTube campaigns

Conduct keyword research and structure targeted ad groups

Write high-performing ad copies and manage ad extensions (sitelinks, callouts, etc.)

Monitor and optimize key metrics such as Quality Score, CTR, CPC, and conversions

Perform A/B testing for ads and landing pages

Set up and manage tracking using Google Tag Manager and Google Analytics

Optimize campaigns using both manual and automated bidding strategies

Graphic Design (Basic Level)

Design basic social media creatives, banners, and promotional posts

Create ad visuals using tools like Canva, Photoshop, or similar

Resize and adapt creatives for different platforms (Meta, Google Display, etc.)

Ensure brand consistency across all visual content

Video Editing (Basic Level)

Edit short-form videos for ads, reels, and social media

Add captions, subtitles, music, and transitions

Use tools such as CapCut, Premiere Rush, or similar

Optimize video creatives for Meta and YouTube ad platforms

Reporting & Strategy

Track and report key KPIs such as CPL, CPC, CTR, ROAS, conversions, reach, and impressions

Analyze competitor campaigns and market trends

Recommend new strategies and campaign ideas based on performance data

Coordinate with content and sales teams to align marketing efforts

Job Specification

Hands-on experience with Meta Ads Manager / Meta Business Suite

Experience managing Google Ads campaigns (Search & Display mandatory)

Proficiency in Google Analytics, Meta Pixel, and conversion tracking

Basic graphic design skills (Canva, Photoshop, or similar)

Basic video editing skills (CapCut, Premiere Rush, etc.)

Strong copywriting skills for ads and CTAs

Analytical mindset with data interpretation ability

Good written and verbal communication skills

Educational Qualifications

Bachelor’s degree in marketing, Business, Mass Communication, or a related field

Google Ads Certification (preferred)

Meta Blueprint Certification (preferred)

Any additional digital marketing certification is an advantage

Preferred Experience

2–3 years of hands-on experience in Facebook and Google Ads management

Proven ability to manage ad budgets and deliver measurable ROI/ROAS

Experience in industries such as e-commerce, real estate, education, or services

Familiarity with CRM systems and lead management tools

What We Offer

Opportunity to work in a dynamic and growing company

Exposure to diverse digital marketing projects

Collaborative and performance-driven work environment

Career growth and skill development opportunities

Skills

digital marketing,design,skills,digital,facebook,google,video,campaigns,advertising,basic