Job Description

Role Overview

We are looking for a mission-driven Marketing Head who is deeply aligned with health, fitness, and preventive wellness and is ready to scale Healthy Home into a globally recognized clinic brand. This is not a job—it’s a long-term leadership role with ownership of growth, brand, and market positioning.

Key Responsibilities

1. Growth & Revenue Leadership

Drive end-to-end marketing strategy with clear ROI focus

Scale patient acquisition, retention, and lifetime value

Build high-conversion funnels (online + offline clinic flow)

2. Brand Building (Authority in Wellness)

Position Healthy Home as a trusted health transformation brand

Lead storytelling across weight loss, skin, lifestyle, and herbal wellness

Develop strong personal + brand-led content ecosystems

3. Content & Digital Ecosystem

Oversee high-performing content (Reels, YouTube, educational content)

Build viral + trust-based content strategy

Manage social media, website, SEO, and paid ads direction

4. Campaigns & Partnerships

Launch innovative campaigns (before/after, transformation journeys)

Collaborate with influencers, doctors, fitness experts

Build strategic partnerships for expansion

5. Data, Analytics & Optimization

Track CAC, ROI, conversion rates, and funnel efficiency

Continuously optimize campaigns based on performance

Build reporting systems for decision-making

6. Team Leadership

Lead and scale marketing team (content, design, performance)

Align marketing with operations, doctors, and sales

Build a performance-driven, creative culture

Ideal Candidate Profile

Professional Requirements

3–7+ years in marketing (preferably health, fitness, beauty, or wellness industry)

Proven track record of scaling a brand or generating strong ROI

Strong understanding of performance marketing + content marketing hybrid model

Experience managing teams and executing campaigns end-to-end

Personal Alignment (Very Important)

Personally believes in healthy lifestyle, fitness, or transformation-based living

Not just marketing knowledge—lives the product philosophy

Long-term mindset (not a job hopper)

Skills & Mindset

Strategic thinker + execution-focused

Obsessed with growth, numbers, and brand building

Creative storyteller with strong consumer psychology understanding

High ownership mentality (acts like a founder)

Bonus Advantages

Experience in clinics, aesthetics, weight loss, or herbal products

Personal brand presence (fitness, health, or lifestyle content)

Understanding of Nepal market + global expansion mindset

What We Offer

Opportunity to build a category-leading wellness brand

Direct work with founders & leadership

High growth, high ownership role

Performance-based incentives + long-term growth potential