Job Overview
JOB OPPORTUNITY
Position: Head of Marketing
Job Information
Department Name: Marketing
Industry: Management
Work Experience: 5+ years
City: Kathmandu
State/Province: Province No.3
Zip/Postal Code: 44600
About Daraz
Launched in 2012, Daraz is South Asia’s online shopping and selling destination of choice present in Pakistan, Bangladesh, Sri Lanka, Myanmar and Nepal. Supported by a wide range of tailored marketing, data, and service solutions, the pioneering e-commerce ecosystem in South Asia has 30,000 sellers and 500 brands, serving 5 million consumers. With 2 million products available, Daraz offers a diverse assortment of products in categories ranging from consumer electronics to household goods, beauty, fashion, sports equipment, and groceries. Focused on providing an excellent customer experience, it offers multiple payment methods including cash-on-delivery, comprehensive customer care and hassle-free returns. Daraz is owned by Alibaba Group Holding Limited.
Job Description
- Manage the marketing team across brand strategy, creative, content, media (owned, earned, paid), analytics, campaign management to develop and execute sales, branding and positioning initiatives across all channels:
Online: PR, Social Media/Performance marketing, GDN incl. Youtube, KOL, digital partnerships, onsite
Offline: TV, OOH, print, radio, event sponsorship, partnerships - Work cross-functionally with commercial, product and operations teams to help devise, plan and implement successful and relevant marketing initiatives and campaigns
- Optimize these campaigns through thoughtful testing, ultimately aiming to maximize acquisitions while considering LTV/CAC
- Work collaboratively with Group marketing functions, analytics, and campaign management teams
- Strengthen Daraz brand equity and positioning by identifying business development efforts and corporate partnership opportunities
- Full ownership of Marketing P&L and budget
- Report directly to country managing director and regional marketing heads
- Grow a dynamic team, building on their expertise and knowledge, and training the next generation of leaders
- Become an integral part of senior management within the company
Requirements
- At least 2 years of experience in Marketing with a digital media agency or leading marketing role (preferably in technology), and at least 5 years working experience.
- Experience leading multi-channel integrated marketing campaigns, including digital//performance marketing and traditional offline campaigns, Public Relations, and Business Development
- Have a blend of creativity, brand vision, analytical expertise, out-of-the-box thinking, and the confidence to lead a highly talented, collaborative team
- An understanding of PMO processes and communication, and an ability to work cross-functionally with different teams to implement solutions and execute campaigns
- A results-driven leader and creative problem solver, who takes full ownership of their responsibilities
- Strong contacts with marketing agencies and media houses in Kathmandu
- Importantly, we look for someone who will live by our values that define everything we do:
- Customer commitment
- Teamwork
- Embrace change
- Integrity
- Ownership
Benefits
- An international working environment in a start-up setting, and the unique opportunity to learn from industry leaders, including Lazada and Alibaba teams
- Work closely with country and group level management to build e-commerce in Nepal
- Hands-on experience in leading a team and growing a business
- Five days working week (Monday to Friday)
- Benefit package: Social security fund, fuel expenses, employee discount voucher, mobile top ups and data pack, accidental insurance, medical insurance, full annual health check-up
