Job Description

About Karobar AppKarobar is a leading digital ledger app used by 3Lakh+ small businesses across South & South East Asia to manage their accounting and inventory management needs. As we continue to expand and grow, we are looking for a Performance Marketing Strategist to drive user acquisition and revenue growth through strategic paid campaigns, app store optimization, and data-driven decision-makingRole OverviewAs a Performance Marketing Strategist, you will own the planning, execution, and optimization of paid media across multiple regions and platforms. Your work will directly influence how efficiently we acquire users, reduce customer acquisition cost (CAC), and improve return on ad spend (ROAS). You will collaborate closely with creative, content, analytics, and localization teams to ensure campaigns are personalized, performance-focused, and scalable.Key Roles and Responsibilities• Own end-to-end strategy and execution of all paid marketing campaigns across all relevant platforms and regions (Meta, Google, TikTok, YouTube, etc.).• Define and manage monthly budgets and performance goals, including CAC, ROAS, CPI, and install-to-subscription conversion metrics. • Collaborate with analytics and product teams to establish and monitor performance tracking infrastructure, including attribution tools, pixels, and UTMs.• Coordinate with SEO/ASO consultants and product teams to ensure app store listings are optimized for both paid and organic install conversion.• Collaborate with designers and SMM to create high-converting, engaging ad creatives tailored to different regions and customer personas.• Own retargeting strategies to re-engage lapsed users and move prospects down the funnel.• Monitor competitor performance marketing trends, CPM/CPI benchmarks, and regional advertising practices to adjust strategies accordingly.• Generate regular reports and insights to evaluate channel-wise performance, identify bottlenecks, and recommend improvements to leadership.• Collaborate with local teams to ensure cultural relevance and regional optimization of campaigns and landing pages.What We’re Looking For• 3–5 years of experience in performance marketing, digital media buying, or user acquisition — ideally in mobile-first or SaaS businesses.• Strong hands-on experience managing budgets and campaigns across Meta Ads, Google Ads, YouTube, and TikTok.• Solid understanding of paid media KPIs (CAC, ROAS, CTR, CPI, etc.) and performance optimization tactics.• Familiarity with attribution tools and mobile measurement platforms.• Strong analytical skills with the ability to interpret campaign data and act on insights.• Experience with App Store Optimization (ASO) and creative optimization for install performance. (Is a Plus)• Proficiency in managing retargeting campaigns across funnel stages.• Ability to work independently, manage multiple campaigns, and collaborate across time zones and teams.• Experience managing or optimizing marketing for multilingual and multicultural audiences is a strong plus. What We Offer• A mission-driven brand making a real impact on local businesses.• Competitive salary with performance-based growth incentives.• Free lunch and snacks at the office.• Opportunities for training, upskilling, and leadership growth.• Medical and Insurance Facilities