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Senior Performance Marketing Specialist

Job Description

Job Title: Senior Performance Marketing SpecialistLocation: Yoddha Lab Pvt. Ltd., Chabahil, Kathmandu (On-site)Employment Type: Full-time Office Time: 9:00 AM – 6:00 PM (Monday – Friday)Number of candidate required: 5Salary: Based on experienceAbout the RoleYoddha Lab Pvt. Ltd. is a rapidly growing technology company building innovative digital products for global markets. We are seeking a highly experienced and results-driven Senior Performance Marketing Specialist to lead and scale our paid acquisition strategies across Google and Meta platforms. This role requires a strategic thinker with strong analytical skills who can drive measurable growth while optimizing cost efficiency.Key Responsibilities• Develop and execute comprehensive performance marketing strategies aligned with overall marketing, growth, and revenue objectives.
• Plan, launch, and optimize paid acquisition campaigns across multiple digital channels, including search, social, display, video, and programmatic platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads).
• Manage end-to-end campaign execution, including audience segmentation, keyword research, ad copy creation, bid strategies, and landing page optimization.
• Continuously monitor campaign performance, conduct A/B testing, and implement data-driven optimizations to improve key metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
• Analyze campaign data using analytics tools and attribution models to extract actionable insights and inform strategic decision-making.
• Oversee budget allocation and pacing across campaigns, ensuring efficient spend and maximum ROI.
• Collaborate with creative, content, and design teams to develop high-performing ad creatives and landing page experiences.
• Partner with product, analytics, and marketing teams to ensure alignment on messaging, targeting, and conversion tracking.
• Implement and manage tracking systems (e.g., pixels, tags, conversion APIs) to ensure accurate data collection and reporting.
• Identify new growth opportunities, channels, and technologies to scale performance marketing efforts.
• Monitor industry trends, platform updates, and competitor strategies to maintain a competitive edge.
• Develop and maintain performance dashboards, delivering regular insights and recommendations to stakeholders.
• Mentor and guide junior team members, fostering a culture of experimentation, learning, and performance excellence.
• Ensure compliance with platform policies, data privacy regulations, and brand guidelines.
Required Qualifications• 4–7+ years of professional experience in performance marketing, digital advertising, or growth marketing, preferably in a fast-paced or high-growth environment.
• Proven track record of managing and scaling high-budget performance marketing campaigns with measurable ROI and revenue impact.
• Strong expertise in major advertising platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other programmatic tools.
• Advanced knowledge of web analytics tools (e.g., Google Analytics 4), attribution models, and conversion tracking methodologies.
• Experience with A/B testing, funnel optimization, and conversion rate optimization (CRO) techniques.
• Strong analytical skills with the ability to interpret complex datasets and translate them into actionable insights.
• Hands-on experience with marketing automation tools, tag management systems (e.g., Google Tag Manager), and tracking integrations.
• Solid understanding of customer acquisition funnels, user behavior, and lifecycle marketing.
• Excellent written and verbal communication skills, with the ability to present data-driven insights clearly to stakeholders.
• Strong project management and organizational skills, with the ability to manage multiple campaigns and deadlines simultaneously.
• Experience working cross-functionally with creative, product, and analytics teams.
• Familiarity with data visualization tools (e.g., Looker Studio, Tableau, Power BI) is a plus.
• Self-driven, results-oriented mindset with a passion for experimentation, optimization, and continuous improvement.
Why Join Us• Competitive salary with clear growth opportunities.
• Provident Fund (PF) benefits.
• Opportunity to work on global products in a fast-paced, innovative environment.
• Collaborative culture that values ownership, creativity, and performance.
How to ApplyApply through LinkedIn or send your CV to [email protected] with the subject line “Application for Senior Performance Marketing Specialist.”