Job Description

Job OverviewWe are seeking a highly skilled and creative Social Media Manager who can oversee and manage social media operations for multiple companies/brands simultaneously. The ideal candidate must be able to work under pressure, manage tight deadlines, and deliver high-quality results with complete A–Z knowledge of social media management. This role requires hands-on expertise in advanced ad campaigns, lead generation, content creation, and video production that accurately represents each organization’s brand identity.Key ResponsibilitiesLead Generation:• Plan, execute, and optimize paid advertising campaigns on:• Facebook• Instagram• TikTok• Google Ads• Generate high-quality leads for study abroad programs• Monitor and optimize cost per lead (CPL), CTR, and conversion rates• Build and manage lead funnels (Ads → Forms → CRM → Counselor follow-up)Content Strategy and Execution: • Develop and implement a monthly content calendar aligned with business goals• Create engaging content such as:• Visa success stories• Student testimonials (video/photo)• University/course highlights• Scholarship and visa updates• Collaborate with designers and video editors to produce high-quality creativesSocial Media Management:• Manage and grow company accounts across major platforms• Schedule and publish posts consistently (3–5 times per week)• Respond to inquiries, comments, and messages promptly• Maintain a professional and consistent brand voiceCampaign and Promotion:• Promote education fairs, seminars, and webinars• Launch time-sensitive campaigns (intake deadlines, scholarships, etc.)• Create compelling call-to-actions to increase inquiriesAnalytics & Reporting• Track and analyze performance metrics:• Lead volume and quality• Engagement rate• Conversion rate• Prepare weekly and monthly performance reports• Continuously optimize campaigns based on data insightsCollaboration:• Work closely with Education Counselors and Admission/Visa teams• Align marketing strategies with student demand and market trends• Support overall student acquisition strategyMarket & Competitor Analysis• Monitor competitor activities and industry trends• Identify new opportunities for growth and innovation Video Content Creations and News updates:• Research and produce daily/weekly education news updates related to study abroad• Deliver or supervise “education news bulletin” style videos• Ensure consistency in branding, tone, and credibility• Monitor performance of video content and optimize for engagement and lead generationRequired Skills & Qualifications:• Bachelor’s degree in Marketing, Business, or related field• 2+ years of experience in social media management or digital marketing• Strong hands-on experience with paid advertising (Meta Ads & Google Ads)• Knowledge of study abroad market (UK, Australia, USA, Canada preferred)• Excellent content creation and copywriting skills• Basic understanding of graphic tools (Canva, Adobe, etc.)• Analytical mindset with ability to interpret dataPreferred Qualifications:• Experience in education consultancy or similar industry• Experience managing high-budget ad campaigns• Knowledge of SEO, content marketing, and branding• Experience with analytics tools (Meta Business Suite, Google Analytics, Ads Manager)• Prior experience working with agencies or multi-industry brandsWhat We Offer:• Opportunity to work with multiple companies and industries• Creative freedom and strategic responsibility• Growth-oriented and fast-paced work environment• Competitive salary based on experienceImportant Note:This role is performance-driven. We are looking for someone who can generate real business results (leads and conversions), not just manage social media pages.•