Job Description

We are seeking a highly analytical and detail-oriented Digital Media Analyst with 3 or more years of experience to monitor, measure, and optimize digital performance across platforms. The ideal candidate should have strong knowledge of digital algorithms, audience behavior, and data analysis, and be able to convert insights into actionable strategies that improve reach, engagement, and overall brand performance.

Key Responsibilities

Analyze performance of digital content across social media, website, and paid campaigns

Track key metrics such as engagement rate, reach, impressions, CTR, conversions, and ROI

Monitor platform algorithms (Facebook, Instagram, YouTube, LinkedIn, TikTok) and optimize content accordingly

Prepare weekly and monthly performance reports with insights and recommendations

Identify audience behavior patterns and content trends

Support content and campaign teams with data-driven insights

Conduct competitor and market analysis

Optimize content distribution based on algorithm updates

Collaborate with creative, content, and media teams

Required Skills & Qualifications

Bachelor’s degree in Marketing, Media, Data Analytics, Business, or related field

Minimum 3+ years of experience in digital media, analytics, or performance marketing

Strong understanding of digital platform algorithms

Experience with tools such as

â—‹ Google Analytics

â—‹ Meta Business Suite

â—‹ Google Looker Studio

Strong Excel/Google Sheets and reporting skills

Ability to turn data into strategic insights

Understanding of SEO and digital advertising (plus point)

Preferred Qualifications

Experience in large-scale brand or media campaigns

Strong performance marketing background

Ability to work in fast-paced, content-heavy environments