Designation

Social Media / Content Creator

Full-Time Role

Job Overview

The Social media/content creator will own the brand’s social media communication

and content planning. This role focuses on creating engaging digital content while

strategically distributing it across platforms. The individual will track emerging trends,

audience behaviour, and platform updates to craft creative storytelling that grows reach,

engagement, and conversions.

Key Responsibilities

1. Social Media & Content Strategy

● Develop platform-specific content strategies for Facebook, Instagram, TikTok,

YouTube and LinkedIn aligned with company goals and brand awareness.

● Stay updated with algorithm changes and recommend new formats.

● Plan and manage monthly content calendars balancing organic engagement with

promotional campaigns.

● Performance Analytics

Track, analyse, and optimise campaign performance using tools

like Google Analytics and platform insights, providing actionable reports.

2. Content Creation & Production

● Creation of short-form videos (Reels/TikTok posts), static posts, carousels,

stories, captions, blogs, etc.

● Confidently appear on camera when required to represent the brand and create engaging

content.

● Conduct in-house/outdoor shoots with creators and team members.

● Maintain a digital asset library of photos, videos, posts and templates.

● Ensure all content follows brand guidelines and legal compliance.

3. Trends Update Ownership

● Track global and Nepali social media trends daily.

● Provide real-time content ideas responding to viral moments.

● Prepare trends/insight briefs to educate internal teams.

● Research competitors’ content and audience interests.

4. Analytics & Optimization

● Monitor performance metrics

reach, engagement, watch time, and retention.

● Optimize posting time, hashtag strategy, and content mix.

● Prepare monthly insights presentations with improvement plans.

Requirements & Qualifications

● Education

Bachelor’s degree in Marketing, Communications, or a related field

(Mandatory).

● Experience

2–3 years of experience in social media management

● Technical Skills

CapCut , Canva, and content planning tools.

● Content Skills

Strong content creation and storytelling ability with a deep understanding

of social media trends and audience behavior.

● On-Camera Confidence

Comfortable and confident speaking in front of the camera and

representing the brand in video content.

● Soft Skills

Excellent communication, creativity, leadership, and the ability to manage

multiple projects under tight deadlines.

● Portfolio

Must present previous work, including successful campaigns and measurable

results.