Experience Required

More than 5 years

Position

Government & PR, Marketing, Communications Advisor

Duty Station

Kathmandu

OBJECTIVE

The position holder leads the communications, marketing, PR and pro-actively engages in government work of SET4NPL. The position is hands on: the position holder plans the work, discusses it with colleagues and then delivers it. This includes writing, designing, taking photos, running events, meeting government partners and driving the passenger marketing for the SET4NPL e-ticketing platform and the electric bus roll out. The position holder works proactively, brings own ideas and initiatives to the team, and makes sure that GIZ corporate design and MAF and donor visibility rules are followed in everything the project publishes.

RESPONSIBILITIES

The position holder is responsible for

Communications, PR and branding

Writes and updates the communications and PR plan: audiences, messages, channels, calendar and targets. Reviews results and adjusts the plans.

Writes and designs factsheets, briefs, stories, press releases, newsletters, reports and talking points in Nepali and English.

Runs the project website and social media accounts: plans, publishes, monitors and reports on reach.

Takes the project's photos and short videos, edits them, and keeps the media library in order, including consent records for all people shown.

Checks that GIZ, MAF, donor and partner branding is correct on all project and partner materials and clears materials before they are published.

Builds and keeps contact with Nepali and international media. Organises press coverage of milestones and handles media requests together with the Programme Manager.

Plans and runs project events: workshops, launches, trainings, ministerial and donor visits. Handles concept, budget, logistics, invitations, materials and documentation.

E-ticketing and EMB stakeholder engagement and marketing

Develops and runs passenger and operator campaigns that get people to use the e- ticketing platform (app, fare media, top up) and EMB services.

Produces user materials: in-vehicle and station signage, stickers, posters, short videos, simple guides and FAQs, in Nepali and English, for users with limited literacy and limited data.

Goes to the field during pilots and roll out, briefs drivers, conductors and operators, collects user feedback and brings it back to the technical team.

Keeps regular contact with transport operators, the e-ticketing operator, suppliers and partner banks and coordinates joint campaigns with them.

Tracks uptake and campaign results and reports on them.

Government engagement

Coordinates with government counterparts, including scheduling, agendas, and follow-up for key meetings.

Assists in organizing meetings and visits with government and partner missions (e.g., German Embassy, EU, UK, MAF), including briefing materials as needed.

Monitors relevant policy updates and flags implications for the project.

Represents the project at select meetings, events and working groups when mandated.

General

Performs other duties and tasks at the request of the Programme Manager.

Required qualifications and experience

Educational Qualifications

Master’s degree in a relevant field (international preferred)

Professional Experience

Minimum 5 years of professional experience working in operations, project & stakeholder management, or other relevant professional experience

Minimum 2 years of work experience in Nepal

Minimum 2 years of international work and/or study experience is preferred.

Experience in PR, Marketing and Communications

Experience with new technologies, government relations and media relations are a strong asset.

Good communication and networking skills; hard-working; positive and pro-active team-player; out of the box thinker; go-getter mentality

Proven ability to produce documents – in English and Nepali – that meet above- average criteria in terms of structure, content and language.

Language Proficiency

Proficiency in English equivalent to level C2

The salary and social benefits will correspond to the GIZ rule applicable to national staff. Especially women and candidates from minority groups and people with disabilities are encouraged to apply.

About Company

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH invites applications from suitable professionals for the Project “Sustainable Electric Transport for Nepal” (SET4NPL).

The SET4NPL project was developed by GIZ and the Global Green Growth Institute (GGGI) in partnership with the Government of Nepal and aims to:

1) Demonstrate the benefits of Electric Micro- and Minibuses (EMBs) to Public Transport Operators (PTOs) and convince them to adopt EMBs in their fleets.

2) Support the replacement of internal combustion engine (ICE) powered microbuses (11-14 seats) and minibuses (15-25 seats) with EMBs.

3) Encourage widespread reform towards electric vehicles (EVs) and improved public transport by developing and implementing viable business and financial models for EMBs in Nepal.

4) Facilitate the usage of imminent oversupply of domestic hydropower and reduce the import of fossil fuels and reduce the trade deficit.

The goal of SET4NPL (www.set4nepal.org ) will be to support and facilitate the deployment of 3,500 EMB support packages including e-ticketing machines, GPS devices, vehicle immobilizers, and LED panels, as well as optionally charging stations, maintenance contracts and 3-phase NEA electricity connection applications. Additionally, SET4NPL will support the GoN and relevant stakeholders and develop and set-up a charging station and e-ticketing ecosystem. This will lead to a direct GHG mitigation of 1,65 million tCO2e and indirect mitigation of 3,5 million tCO2e over the lifespan of EMBs.

SET4NPL is funded by the Mitigation Action Facility (www.mitigation-action.org). The Mitigation Action Facility evolved from the NAMA Facility in 2023 as a go-to platform for providing technical support and climate finance for ambitious mitigation projects with an aim of decarbonizing key sectors of the economy and society. It continues to fund ambitious climate change mitigation projects to implement Nationally Determined Contributions (NDCs) and long-term strategies (LTS) that are central to meeting the Paris Agreement goals.