One of our sister organization is hiring a Sr. Officer – Digital Marketing to drive brand visibility and lead generation for our manufacturing business. This role suits a hands-on marketer with 2+ years of experience who can manage campaigns across digital channels and translate performance data into actionable improvements.

Key Responsibilities

Plan, execute, and optimize digital marketing campaigns for brand awareness, lead generation, and product promotion.

Manage and update company content on key digital channels, including website pages, social media platforms, and campaign landing pages.

Create and coordinate marketing content workflows (ideas, briefs, drafts, approvals, and publishing schedules) for ongoing promotions.

Monitor campaign performance using analytics tools and prepare regular performance reports for management.

Run and optimize paid campaigns (e.g., Meta, Google, and other relevant platforms) with clear targeting, budgets, and conversion goals.

Support sales and product teams with digital collateral needs, including promotional creatives and lead tracking outputs.

Ensure brand consistency across all digital touchpoints and maintain an organized library of marketing assets.