Job Description
Responsible for the overall strategy roadmap and execution for Paid Channels.
- Must lead projects to improve targeting and ad deployment for existing channels, while adding new paid ad networks/channels to our Marketing Mix as the needs evolve.
- Build and manage all performance marketing campaigns across different marketing channels (SEM, Display Marketing, and Social Media.
- Optimize marketing campaigns through thoughtful testing to maximize customer acquisitions while considering LTV/CAC.
- Manage marketing budget to achieve highest ROI across all performance marketing channels.
- Create and test different types of content (visuals, copy), as well as landing pages for the marketing campaigns.
- Regular reporting on performance and roadmap.
- Build out, train, and develop personnel for the Marketing team.
- Managing campaigns for different markets with cross-border inventory
- Must have the ability to take ownership of the whole marketing at the company
Knowledge, Skills and Abilities:
- Master’s degree in business disciplines with minimum 3 years of experience in related field
- Must have in-depth knowledge of offline marketing including both ATL and BTL
- Must possess a valid 2/4-wheeler license
- Experience of working in a multinational company preferred
- Experience of handling a team in fast changing work environments
- Good communication skills is a must
- Strong contacts with companies and media houses
- Creativity and innovation
What we offer:
- International working environment in a start-up setting, and a unique opportunity to learn from the best in ecommerce and online marketing
- Rigorous training and exposure in team management, leadership, online marketing, business analytics and operations
- Five days a week (Monday to Friday), 9 AM to 6 PM working hours
- Benefit package: Provident Fund, Gratuity, Fuel Expenses, Employee Discount, Mobile top ups and data pack, Accidental Insurance, Medical Insurance, Full annual health check-up
How to apply:
- Email with your CV as an attachment to [email protected]. Your email needs to serve as a cover letter
- Include in the subject field of the email the title of the job you are applying for
- If you have been referred by current or past Daraz employees, please mention the referrer’s full name and contact information
