Job Vacancy for Digital Marketing Manager in SAGE 629 views0 applications

Job Description

Covered by SAGE is looking for an experienced Digital Marketing Manager to join a rapidly growing agency.

How you will contribute: 

  • Manage and evolve an ecosystem of web assets (e.g., corporate website, product/services microsites, social media platforms, blogs, online advertising, etc.) that drive measurable sales pipeline activity across the US. On an ongoing basis, evaluate and optimize spend and channel mix
  • Design, implement and optimize web landing pages, emails, and other web assets to support marketing  campaigns in target markets
  • Plan and execute search engine optimization (SEO) efforts, track the progress of results, optimize existing  capabilities and develop new opportunities for driving search traffic
  • Manage prospect-to-lead process through the seamless integration of marketing ecosystem and other  departments (sales, business development, and more)
  • Monitor effective benchmarks for measuring the impact of web and digital campaigns/programs. Analyze,  review, and report on the effectiveness of digital campaigns to optimize results, using the appropriate KPIs (e.g., conversion rates, cost per qualified opportunity, etc.)
  • Maintain and apply working knowledge of the latest web marketing trends, technologies, and practices.  Recommend and drive implementation and adoption of new approaches and systems, where appropriate
  • Apply well-honed analytical skills to evaluate end-to-end customer experience across multiple channels  and customer touchpoints
  • Implement and measure digital marketing programs
  • Manage multiple teams geared for SEO, content creation, social media management, conversion  optimization, and more
  • Execute lead generation campaigns through Google My Business and other local SEO tools
  • Control budget & evaluate ROI
  • Evaluate and optimize the end-to-end Sales Funnel

What we expect:  

  • Minimum 10 years of experience in digital marketing with preferably a top tier financial institution
  • Communication/presentation skills
  • Organization and multi-tasking
  • Team management and co-ordination
  • Negotiation
  • Self-motivated, proactive
  • Experience In running big budget campaigns
  • Experience in running successful email marketing campaign (cold outreach and permission based)
  • Experience in Affiliate Marketing
  • Experience in CRM (Preferably Zoho)
  • Experience in Online Reputation Management
  • Experience in Website Analytics & Marketing Attribution
  • Experience in Media Buying
  • Experience in Social Media Outreach

Salary Range: 1,20,000 – 2,00,000

Applying Procedure:

If you believe in your skills and want to grow your professional career to unlimited heights, send us your CV at [email protected] mentioning the job title.

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