Job Description

We are looking for a proactive and creative Marketing Strategist and Content lead who can plan, create, and execute marketing ideas across social media and digital platforms, while also guiding the team to maintain consistent brand communication.

This role requires someone who doesn’t wait for instructions but actively thinks, analyzes competitors, and drives growth.

Key Responsibilities

1. Content Strategy & Planning

Decide what content to create daily/weekly

Plan reels, videos, banners, and campaigns

Align content with clinic goals (leads, awareness, trust)

2. Social Media Management

Oversee and manage

Instagram

TikTok

Facebook

Ensure consistent posting and engagement

Improve reach, followers, and conversions

Edits videos and shoots videos and content

3. Creative Direction

Decide

What videos to shoot

What banners/designs to create

What captions and hooks to use

Guide video editor/designer on execution

Skills Required

Strong understanding of social media trends

Creative thinking (not just execution)

Basic knowledge of Facebook Ads

Content writing & copywriting skills

Leadership & team coordination

Analytical mindset (what works, what doesn’t