Required Skills

Sales and Marketing, Team Management, Leadership, Lead Generation, CRM, Negotiation and problem solving, Communication skills, Strong interpersonal skills, Analytical, Customer Service

Job Description

DV Group is seeking a dynamic and result-driven Sales Manager to lead sales operations and drive market expansion across Nepal. The role involves developing distribution networks, managing key channels (HORECA, MT, GT), and executing growth strategies for premium liquor categories including whiskey, gin, vodka, and tequila. The ideal candidate will combine strong market knowledge with leadership capability to scale business performance.

Key Responsibilities

1. Sales & Market Expansion

Achieve monthly and quarterly sales targets across assigned territories

Drive both primary and secondary sales growth

Expand distribution across HORECA, Modern Trade (MT), and General Trade (GT) channels

Identify, develop, and onboard new business opportunities

2. Distributor & Channel Management

Appoint, manage, and strengthen distributor networks

Ensure product availability and efficient supply chain management

Monitor collections, credit cycles, and distributor performance

3. Brand Execution

Execute promotional campaigns, activations, and in-store branding initiatives

Plan and oversee events, tastings, and product launches

Coordinate closely with the marketing team for integrated campaigns

4. Market Intelligence & Reporting

Track competitor activities, pricing strategies, and market trends

Prepare and share regular sales reports and actionable insights

Monitor KPIs and implement strategies to improve performance

5. Leadership & Strategic Role (Manager Level)

Lead, mentor, and manage the sales team

Set sales targets and conduct regular performance reviews

Drive expansion strategies, pricing decisions, and go-to-market plans

Collaborate with senior leadership on business growth planning

Job Specification

Strong network within Nepal’s liquor trade

Clear understanding of excise regulations and distribution structures

Proven track record in sales performance

Strong negotiation, communication, and relationship-building skills

Willingness to travel extensively across Nepal

Preferred Qualifications

Experience handling premium or imported liquor brands (especially whiskey, gin, vodka, tequila)

Experience of 3-4 years in brand launches and market entry strategies

Exposure to HORECA activations, events, and promotions

Basic knowledge of budgeting, forecasting, and planning

What We’re Looking For

Highly target-driven and result-oriented professional

Strong ownership, accountability, and execution focus

Ability to thrive in a fast-paced, growth-oriented environment

Leadership mindset with team management capability

Compensation & Benefits

Competitive salary (based on experience)

Attractive performance-based incentives

ESOP eligibility after 2 years (based on performance)

Why Join DV Group?

Opportunity to build a premium liquor brand from the ground up

High-growth role with strong leadership exposure

Entrepreneurial work culture with decision-making freedom

Chance to shape Nepal’s evolving alcohol market

Please note; Candidates with experience  in hard liquor spirits should only apply.